Trends are what exactly?

Acording to Wikipedia one interpretation of TREND is : 

 Cultural trend, a measurable change in behavior that develops among a population of individuals. As opposed to fads, trends are usually longer lasting and indicative of a broader cultural shift.  

Webster online dictionary says as one of the explanations of trend : 

4.trend - the popular taste at a given time; "leather is the latest vogue"; "he followed current trends"; "the 1920s had a style of their own"
Synonyms: vogue, style

These explanation works for me.

TRENDS are NOT what is found on any fair. 

What is found on a furniture fair for expample is the result of a trend. 

Furniture companies do not create trends. They follow them usually. 

Trends are created by YOU. 



All of us that express ourselves through clothes and interior lifestyle.
OR try hard NOT to. 

All of that results in TRENDS. 

There are many who predict trends of our culture. Lidewij Edelkoort or Li as she seems to go by is a what I call a trend GURU. 

Li Edelkoort is someone I have heared trend predictions from for over twenty years. 
I first heared about her when my aunt,  Birgitta Thorsson, was working as an Interior Designer for Volvo and they listened to Li and her predictions of the culture of trends to create the type of cars that they thought would be interesting and of use for the world and off course sell well.
Here is what Wikipedia says about Li:

Edelkoort began her career as a fashion coordinator at the Amsterdam department store De Bijenkorf.After finishing her degree at ArtEZ, in 1975 she relocated to France, where she set up as an independent trend consultancy. She soon created the consultancy 'Trend Union', a trend forecasting service based in Paris. Trend Union provides bi-annual trend forecasting books for the fashion and design community with colour and lifestyle information. She then founded Studio Edelkoort, a consultancy bureau, and opened two offices in New York City (Edelkoort Inc) and Tokyo (Edelkoort East).
She has helped to shape products for international brands, advising on product identity and development strategy, and er clients have included Coca-Cola, Nissan, Camper, Siemens, Moooi, and Douwe Egberts. In the beauty industry, Studio Edelkoort's has developed concepts and beauty products for Estée Lauder, Lancôme, L'Oréal, Shiseido, Dim, and Gucci.
She is the art director and co-publisher of the magazine View on Colour. This looks at trends in colour taste with a view to their influence on fashion, graphics, industrial design, packaging, cosmetics and many other areas. She is also publisher of Interior View magazine. She launched the photo-magazine Bloom in 1998, which she describes as "horti-cultural", because it charts the changing trends in flowers and the way their images are used. She is involved in the non-profit humanitarian organization Heartwear which helps third world producers market their goods in the west through a mail order catalogue. The profits return to the producers' communities.
In 1999 she was elected Chairwoman of the Design Academy, Eindhoven, Netherlands, where she served until 2008.[8] In 2011, Edelkoort launched the website and social media platform called TrendTablet. The British design magazine i-D listed her among the world's 40 most important designers and Time magazine named her one of the 25 most influential fashion experts of our day.[9] On February, 22 2008, on behalf of the French Minister of Culture Didier Grumbach, President of the French Fédération de la Couture, Edelkoort was invested with the Chevalier des Arts et des Lettres in recognition of her artistic and literary creative contribution to France and international culture. Edelkoort also received an Honorary Degree of Doctor of Art from the United Kingdom's Nottingham Trent University, at the university's awards ceremony on July 15, 2008.And more recently, on November 26, 2012, she received an award for her oeuvre of work from the Dutch foundation Prins Bernhard Cultuurfonds.
She lives in Paris. 

Last year in September I listed to Li at the Modern Museum of Arken close to Copenhagen, Denmark and this is partly what she told of the coming seasons.

 The coming trends of Autumn/Winter 2015-16 told by Li Edelkoort/Trendunion is collected in the word :


Quote from the start of the the booklet you receive at the lecture : 

"We will enter a new state that is still evolving: the dawn of hard to discern directions that are incubating withing, waiting to emerge and see the light, born to a new generation of impatient people, the social mood is shifting to a climate of care and togetherness, of compassion driven by a creative mentality. This climate of expectation is exciting and promises a new epoque with more wholesome options" 

Lidewij Edelkoort

So concluding her first text you can say that its certainly not a type of prediction that tells you the simple truth. Nothing about yellow flowery wallpaper is the new trend.

 Li Edelkoort´s predictions in text is something you have to interpret yourself and is full of poetic expression. 

She continues to say that the womb of the world is awaiting a renaissance (sounds good right!) the shape of the egg will influence design. Cocooning details and onionlike layering will become important. The kangaroo will be a animal that will make impact on design and clothes will be made to "contain the wearer in a state of bliss" 
- I must say I love that thought!
In Li Edelkoort´s lectures I listen to there is always talk of design in all forms and architecture. Clothes and interiors as well as the exterior. 

Since it all influences each other but move at different speed, it just makes it all more accessible to me I feel.

Further Li exlplains that clothes will be more heavy in weight but softer in touch and then she says they will encapsulate (wonderful word!) us as bearers of them and have hermetic detailing. 

A need for decoration will be born again taking inspiration from history and from patisserie (all of these cookbooks and baking shows are now resulting in baking taking over design!) 

Everything will be influenced by the embryo as naturally color and nuances. 

That is the overall look at the trends Autumn/Winter 2015-16 lectured by Lidewij Edelkoort of Trendunion as understood by me.

Read more about Trendunion and Li and get your own subscription of the Trendtablet (newsletter from Trendunion) HERE 

This is my own interpretation of 
EMRBRYONIC (below) in a picture. 

No picures I show or will show here are from the collection of wonderful images shown on the lectures of Li Edelkoort, nowadays there is even sound set to the images and words in the most artistic way. Li´s lectures inspire me.  

More trends will follow.

/ Jimmy

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