Lamp love

Fell in love with this to me extremely esthetic floor lamp.It talked to my boyish sense at the same time as my contstructive mind. It was love at first sight. 

Designed by Freshwest for Moooi I saw it first time when it was exhibited at the Milan fair and decided right away that first chance to shoot this beauty I would - and so I did together with photographer Joachim Belaieff and stylist Rafi Sady. Really like the simple sculptural set we choose. Do you ?

The lamp is called Brave New World which is also a novel written in 1931 by Aldox Huxley anticipating developments in reproductive technology and sleeplearning... Hmm... Yes... - do read more about it at Wikipedia