Stefan Nilsson is TRENDSTEFAN

There are other trendforcasters or guru´s in this particular area in Sweden, but Stefan is seen on TV on a large scale and has worked his way to a prime position it seem he is the spokes person for interior trends when it comes to Sweden. 

Norway, Denmark and Finland have their own trend gurus and to me internationally Li Edelkoort has become the one that I like to listen to.  

For the first time live I heared and saw Trendstefan when I last visited Stockholm during the Formex Fair. We were invited to hear his predictions at Berns Hotel which was part of the well organized tour put togehter by professional Trendgruppen  which is a company that is part of Stefan Nilssson´s past and extremely productive professional life. 

Here is how Trendstefan introduces himself in Swedish on his website where you also find his blog :

Stefan Nilsson är Sveriges mest mediala trendexpert och återkommer regelbundet i TV, radio och tidningar. Konstant på resande fot spanar han efter nya företeelser och fenomen inom inredning, design, mode, mat och annat som vi drömmer om.

Fem år i rad har Stefan utsetts till en av Sveriges mäktigaste i Designsverige i tidningen RUM.

This lecture Stefan talked about the trends of 2015 that he calls :

1. Vacation with Picasso

2. Marint Naivt,

3 Flowers on Pedestals

4 New Simplicity 

5 Schimmer Schammer

Stefan has a very easy going and charming presentation and makes it all very entertaining and amusing. He has comical timing and makes his audience laugh at our ways as humans. 

He looks at the details as well as the big picture. One of the points he made was to make us aware of that there are companies today taking new ways like Inglorious Fruits&Vegetables that has grown succsessful for taking care of and selling the ugly carrots as well. Since only perfect carrots are displayed the ugly ones were thrown out. BUT -- this magical company decided to take care of the ugly ones. Don´t you just love hearing stories of success like this ? I do!

 Stefan presents occurrences as well as detailed products that tells the same story as the trends he presents as a trend guru off course should. To prove the theory that he has presented. 

And that to me is so interesting. That off course it only is a theory. It is Stefan´s way of seeing the trend truth. 

So it´s really just a view. 

Stefans view of what he thinks the trend is like. Li Edelkoort presents her view and and in Denmark Pej gruppen presents a Scaninavian view. 

Many trend companies around the globe use words like council or institute - in Sweden Moderådet which means the fashion council, this to make it sound more powerful and like it almost is part of the govermental type of department and therefore sound more authoritarian. 

Do you think trends are made by councils, institute or companies ? 

In my opinion trends are always made by us. The people. All of us that are interested in expressing ourselves and naturally also by designers and artists that express their visions. Then trends are categorized and presented by forecasters or gurus. 

Every month Stefan shares his thoughts on trends in a newletter that you can get. Just drop a line to detnyasvarta@trendstefan.se

Stefan delger sig av sina tankar om trender varje månad i nyhetsbrevet ”Det nya svarta”. Om du vill prenumerera på nyhetsbrevet, skicka en rad till detnyasvarta@trendstefan.se

Glöm inte kolla in Stefans mat- och trendblogg Eat and Greet på eatandgreet.se eller spana in annan design och trend på designbloggarna.se

Stefan also runs a food blog at eatandgreet.se and design and trend at designbloggarna.se 




I was going to write about the Swedish media phenomena Trend Stefan, but when I got back from my day that took me among other places to a showroom for furniture in Eslöv, Skåne  and this week in general that started with a bang on monday and tuesday I drove to Gothenburg at 06.00 and so on - I just felt like .... I will do that next week. 

It´s important, interesting and fun but like with everything else in my life at this  point there is so much more than interiors and work that is important. 

When I met my love and moved from Stockholm down to the south of Sweden so much changed in my life.
 Off course it also is a matter of age and perspective.
I find that it´s not important to be the first. Especially to hurry and be the first. 
It´s just not interesting. Who cares who´s first ?

That does not mean I want my blog to say what everyone else is saying. To regurgitate the same news like everyone else. And we were many that has listened to the Trend report from Stefan in Stockholm. The important part is that I will give my thoughts and my personal view on the lecture. 

In general at this point in life I want to share what is important and inspiring to me both here on #jimmyschonninghem on instagram and on Jimmy Schönning HEM on Facebook. 

I love my work with interiors and all the esthetics of life and love and want to share that, 
but life comes first. 

Today that was seeing our three dogs running through the water and our walk on the beach. 
Most of the time the best thing in life is to make time for the important things. 

Like a walk on the beach with the dogs in the sunshine. 

That is the most important 
in my life.


Grounded Craft Work

SKATE CHAIR by Christian Riis is the most tasteful and well made type of furniture I have come across that takes the shape and the sentiment from a skateboard and makes it in to a stylish piece of easy chair.

Well made by hand in solid materials. European Oak, wenge,walnut and European Ash are types of wood that Danish Christian Riis prefer in his design. Great hallway mirror with room for all that just need storing when you get in at home.

Love this mirror box called Sugarmamma  with a clever stand that closes as a box when needed and opens up and stands well as a mirror when opened.



Not yet out of Beckmans Design school Erik Nyström has created a clever and arty hanger, hook, storage solution that presents itself like a piece of art called HANG ON.
Really like this and is trying to show it to all interested because this I would like to see being produced and sold. I would buy it for sure!

Have a wonderful weekend!



A DAY on the RIVER

We are taking a boat out to Ko Kret Island on the Chao Praya river to check out the market and to meet and greet for a job idea that we are in the making of. What a wonderful time it is to take a boat around and see something completly different. Bangkok is so large and varied you can always see something new. 

We got a wonderfully well painted wooden boat.

The hostess of the mostess is Ann who is showing us around. PM has been here before, but I never have. Pm&Ann live partly here in Bangkok and are friends and partners in work for a long time.

Amazing Golden Buddha seen from the boat is very powerful.

This beautiful tree trunk has a huge ribbon because it is believed to have special powers. 
Off course it does! All trees do. But this one seems extra special don´t you think ?

Love all the containers in organic material that has always been used in Thailand and still is. Here sticky rice is kept in cut pieces of bamboo. The rice tasted wonderful as well !!

Making roses out of leaves is an art. 

So many cosy hangouts and restaurants around this area. Both luxury and tree houses like this.

Several temples are seen on the way.

Food,drink ,fruit and chestnuts are sold everywhere.


C A S E S T U D Y coffee

Case Study Coffee on 253 Sukhumvit Road, BKK is a case that I like to study. 
Not only do they have great coffee but also an interior and exterior to that I really go for.  
From the logo to the design of the new window solution that opened up this former one floor window complex to a high ceiling in the entrance and giving light as well as stretching the entire building. 
The high door does magic for the feeling outside and inside it makes the small space grow and the staircase is a decoration as well as a enhancement of the building along with the glass in the entrance.

The  asymmetrical cement staircase and landing contributes to the spacious feeling on the outside.

Narrow and small but the architecture gives it the feeling of being much more spacious.

The simplicity of the solution of the framed netwire that is upheld from a construction underneath the staircase is perfectly simple and . Nothing new under the sun but the way it is put together is the strong point.

A strict and appealing feel of the interiors that I would use in a home environment. The  choice of metal net instead of a railing or glass that is such a terrible solution that comes with so much polishing to be able to live with that you need to make it look good.

The brain behind the exterior as well as the interior 
is Architect Naphtat Chongratuanakul of www.quintrixarchitects.com



Dim Sum and then some!


After arriving in Bangkok, Thailand I was picked up at the airport by my friends Ann&Per Magnus Perssson, they took me to my hotel that is close to where they live and then we decided to have our first meeting at a Dim Sum place in China Town that we have come to like. Perfect since we are working in that area today.  It was Ann & PM that made it possible to produce our pendant lamp Soomkai.



Like all  big cities in the world Chinatown is a thriving part of Bangkok and there are business production for all type of interior industries and handicraft that China is a part of.


The food here is amazing and all of us 
L O V E dim sum.  Since Per Magnus is a  photographer he was nice enough to take pictures today. So I ended up in black&white because my skin is more blue that white. Black&white looked better!


It´s not the interiors we come for at this restaurant but there is nothing wrong with it.