Everybody knows that Milano has a cathedral that one should see when visiting. It is amazing and you should definitely go inside and see this second largest church in the world with room for over 40 000 people. What you might not know of is one of my favorite spots in Milano, 10 Corso Como.
Naturally you can have breakfast, lunch and dinner at 10 Corso Como.
1990, September: Carla Sozzani,
former fashion editor and publisher, opens Galleria Carla Sozzani
for photography, art and design in a converted garage at n° 10 corso Como in Milano.
The Galleria Carla Sozzani is gradually joined by a Bookshop and a garden cafè.
A year later in 1991, September: 10 Corso Como opens its doors. Named after the street address,
the industrial building is designed by American artist Kris Ruhs who also creates
the black and white logo that will become an icon of global style.
A radical new union of culture and commerce, 10 Corso Como promotes slow shopping
through a succession of spaces and events that reflect lifestyle over object acquisition.
Sociologist Francesco Morace coins the word "concept shop"
to explain this marketing phenomena. 10 Corso Como becomes the nexus of a global network
of cultures and exchanges through fashion, food, art, design
and photography that galvanizes
marketing through the 1990’s
and sets the vocabulary for international style into the 21st Century.
Love the wrapping paper at 10 Corso Como
Clothes, shoes, exhibits of all kinds along with table ware, furniture, art and food and...
Kris Ruhs exhibit on the top floor is a man made flower installation.
A plate for every type of personality
....including Picasso plates that I fell for.
Every square centimeter is used for telling a story of art or exhibit clothes or interiors.
One of the exhibits at 10 Corso Come showed the tiles created from Keith Haring´s art expression.
Maison Margielas deconstructed trainer is a top favorite this season. Should off course be worn with black tie for best result!
With this rubber surface Luis Leeman sharing the top position. Got my eye on this fast rising designer star.
A tendency that is winning ground is this type of accidental pointilism that this Maison Margiela shoe shows of. Looks more like you spilled when painting your ceiling at home.
I LOVE IT!
Aparently this is how Francisco looks like when shopping at 10 Corso Como
In the backyard you overlook this amazing facade that by itself is worth the visit in my opinion.
Duomo di Milano built 1300-1800 and is still buing built on...
