The ponpon story

CD Jon Eliasson told us the story of the new Swedish brand ponpon that is now launching internationally  and the fact that every object designed for ponpon has to tell a story. 

Jon has together with Margot Barolo, Matz Borgström och Helen Tideman designed the premiere collection that you see parts of in the  pictures from the extravaganza signed by Trendgruppen tonight at the old movie theatre  Astoria in Stockholm. 

When least expected a brass section and a driven drummer made a rythmic entrance. 
Go ponpon!